WordPress courses

Want to Learn WordPress to Better Manager Your Website, Engage with Relevant Audience on Social Networks and Rank High in Google Search Engine Result Pages using cutting edge SEO techniques?

Sat 25th and Sun 26th  **July 2015**

Timetable for Day 1: Sat 25th Oct (WordPress)

  •  9:45 AM – Arrive for tea, coffee and introduction
  • 10:00 AM – Commence course
  • 11:00 AM – 15 mins break
  • 12:30 PM – Lunch
  •  1:00 PM – Resume course
  •  1:45 PM – 15 mins break
  •  3:00 PM – Course ends

Content

1. Customising a premium WordPress theme

  • Difference between a free theme and premium theme
  • Choosing and installing a premium WordPress theme
  • Adding the basics: a logo, favicon, banner ads (optional)

2. Creating and customising pages

  • Creating web pages including homeabout and contact
  • Adding image sliders at the top of the homepage
  • Adding rows, columns and filling them with content
  • Adding maps, videos, images, texts and forms
  • Creating highly converting sales/squeeze pages
  • Applying Parallax images and videos

3. Adding plugins and widgets

  • Differences between a plugin and widget
  • Defining widget areas
  • Adding slider, page builder, social media and form plugins

4. Social media

  • Adding a Facebook widget
  • Adding and configuring a Twitter widget
  • Adding a Pinterest widget
  • Adding an Instagram widget
  • Adding a social floating media bar

5. Extras

  • Tricks and tips (avoiding coding)
  • Free, royalty free image resources for your website
  • Support forums and video tutorials
  • Recommended plugins

Timetable for Day 2: Sun 26th Oct (SEO and Online Marketing)

  •   9:45 AM – Arrive for tea, coffee and refreshments
  • 10:00 AM –  Commence course
  • 11:00 AM – 15 mins break
  • 12:30 PM – Lunch
  •  1:00 PM – Resume course
  •  1:45 PM – 15 mins break
  •  3:30 PM – Course ends

Intermediate SEO

1. Keyword Research

  • Determine how competitive your niche is (area + profession)
  • Looking at your competitors backlinks and see what tactics they are using
  • Look at their on-page SEO to determine how “SEO smart” they are
  • Tracing their “power” links and recognising high PR links
  • Estimate how much it will cost to rank

2. On-page SEO

  • Installing and configuring SEO plugin
  • SEO concepts: Backlinks, anchor links/text ratio, page rank (PR)
  • Optimising pages and posts for on-page SEO
  • Adding focus keyword, meta description
  • Keyword density
  • Adding image alt tags
  • Determine content length
  • Linking to internal pages and external sites
  • Avoiding over-optimisation

3. How to Create Silos

  • Internal link structure
  • Using keywords for page titles
  • Ensuring all pages are linked
  • Menu, content, sidebar and footer links

4. Testing and Link Distribution

  • Backlink ratio
  • High PR and relevance
  • Concepts of poking and pillowing
  • Avoiding black hat SEO tactics
  • private blog networks
  • using automation tools
  • spam links
  • over optimisation

5. Identifying and removing harmful backlinks

  • Using the best SEO tools available
  • Google disavow tool
  • Google webmaster
  • Manual actions

Advanced SEO

1. Google
  • EMD update
  • Penguin update
  • Penalties and how to avoid them

2. Link Building Strategies

  • Social Bookmarks
  • Free content people will link to
  • Creating Videos to attract backlinks
  • Contacting relevant websites
  • Backlinks PR Links
  • Google reviews

3. Rich Content

  • Google Authorship
  • Google Rich Snippet
  • Rich pins by Pinterest
You can never learn enough about a topic let alone WordPress in a day. We used to run 1-day WordPress courses but majority of the attendees never got back in touch. So we did and found out they were so busy with work or other matters that they forgot what they have learned. So we came up with a 2-day course and also includes email support for 30 days. Now we get attendees emailing us when they get stuck and we love to help! So sign up today and get ready to take your website to a new level.

LondonBees.com

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iPhotoretoucher.com

WordPress course attendee Sabah created iphotoretoucher.com

Sabah signed up to: tick-symbolWordPress Workshop (2 hrs) tick-symbolWordPress Course (2 days) tick-symbol1-to-1 sessions (8 hrs)

 

Mocciani

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Bibi signed up to: tick-symbolWordPress Workshop (2 hrs) tick-symbolWordPress Course (2 days) tick-symbol1-to-1 sessions (18 hrs)

 

LondonBP.com

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Lucy signed up to: tick-symbolWordPress Workshop (2 hrs) tick-symbolWordPress Course (2 days) tick-symbol1-to-1 sessions (8 hrs)

 

Thriev

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Ian signed up to: tick-symbolWordPress Workshop (2 hrs) tick-symbolWordPress Course (2 days) tick-symbol1-to-1 sessions (18 hrs)

 

ElizabethOrcutt.com

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Elizabeth signed up to: tick-symbolWordPress Workshop (2 hrs) tick-symbolWordPress Course (2 days) tick-symbol1-to-1 sessions (12 hrs)

 

Flintbeach.com

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Frances signed up to: tick-symbolWordPress Workshop (2 hrs) tick-symbolWordPress Course (2 days) tick-symbol1-to-1 sessions (14 hrs)

 

FindMeaBookkeeper.com

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Lisa signed up to: tick-symbolWordPress Workshop (2 hrs) tick-symbolWordPress Course (2 days) tick-symbol1-to-1 sessions (4 hrs)

 

MSBExecutive.com

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Lois signed up to: tick-symbolWordPress Workshop (2 hrs) tick-symbolWordPress Course (2 days) tick-symbol1-to-1 sessions (6 hrs)

 

Lisa Newton

www.findmeabookkeeper.com

Lisa created 2 websites after attending the Luckywebs WordPress course and one-to-one sessions. Watch the video above and find out what WordPress skills she had learned that she uses when managing her websites.

 

Frances Dodd

www.flintbeach.com

Frances expresses her love of the visual arts, culture, the natural world and all things creative in her website. Many of the beaches along the sussex coast are covered in flint stones, hence the name Flintbeach.

 

Natalija Bubalo

www.findmeabookkeeper.com

Natalija created her website to display a portfolio of her excellent graphic design work as well as her wordpress.com blog. She is used to be a freelancer until she was head hunted for a full time job thanks to her website.

Next Course: Sat 25th & Sun 26th July

Price: £300

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